Toronto Pride says sponsors bolting over Trump's anti-DEI push

Sawt Falasteen - Toronto Pride says sponsors bolting over Trump's anti-DEI push

Toronto Pride says sponsors bolting over Trump's anti-DEI push / Photo: Harold Feng - GETTY IMAGES NORTH AMERICA/AFP/File

Toronto Pride says sponsors bolting over Trump's anti-DEI push

ECONOMY 27.02.2025

The head of Canada's largest Pride festival said major corporate sponsors, which also do business in the United States, have withdrawn support to avoid being seen as favorable to LGBTQ initiatives.

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Kojo Modeste, the executive director of Toronto Pride, declined to name the companies that have severed ties with the festival since US President Donald Trump was elected.

But Modeste said the trend was "100 percent" related to Trump's assault on programs related to diversity, equity and inclusion (DEI).

"We have seen major corporations withdraw their support from Pride," Modeste told AFP. "Organizations are fearful of being marginalized, fearful of being targeted for supporting DEI, supporting (LGBTQ), supporting anti-racism initiatives."

Modeste said there is a "common thread" to the types of explanations offered by companies, citing "shifting mandates" and financial strain as reasons for ending their partnerships with Pride.

The funding cuts "may have an impact in terms of how much we're able to offer to the community but we will survive this," Modeste added.

The executive director of Fierte Montreal, Simon Gamache, voiced concern about the withdrawal of support for the Toronto festival but said Montreal's Pride event had not lost sponsors since Trump took office.

Toronto Pride and Fierte Montreal are both major annual events celebrating a variety of groups, including members of the LGBTQ (lesbian, gay, bisexual, transgender and queer) community.

Trump has demonized any recognition of gender diversity, attacking transgender people -- notably transgender women in sports -- and gender-affirming care for children -- in both his rhetoric and in executive orders.

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Sawt Falasteen - Toronto Pride says sponsors bolting over Trump's anti-DEI push

Toronto Pride says sponsors bolting over Trump's anti-DEI push

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