Sony launches PC gaming gear, expanding beyond PlayStation / Photo: Philip FONG - AFP/File
-
Despondent Hamilton and Ferrari crash back to earth
-
Norris relishing combat with McLaren teammate Piastri
-
US trade advisor says Trump tariff rates unlikely to change
-
Norris wins in Hungary to trim Piastri lead as McLaren reel off another 1-2
-
Norris wins Hungarian Grand Prix in another McLaren 1-2
-
Brook and Root run riot as England eye stunning win in India decider
-
Ukrainian drones spark fire at Sochi oil depot
-
Lando Norris wins Hungarian Grand Prix in another McLaren 1-2
-
Departing Spurs captain Son in tears on emotional evening
-
Marchand says 'passion' burns bright on road to 2028 Olympics
-
McIntosh says narrowly missing Phelps feat keeps her 'hungry' for LA
-
Eight OPEC+ countries raise production by 547,000 bpd
-
Marchand, McIntosh dominate as US end turbulent worlds with record
-
Marchand, McIntosh rampant as US end turbulent worlds with record
-
Olympic champ Finke slams 'stupid' criticism of US world swim team
-
Bangladesh protest victim gives evidence at ex-PM trial
-
McIntosh wins fourth Singapore gold with 400m medley title
-
Siraj strikes for India as England's Brook rides his luck in Oval thriller
-
Rovanpera delights home crowd with Rally of Finland victory
-
Tunisia's Jaouadi pushes through pain for second world gold
-
Australia's beaming Harris foils Walsh treble bid at swimming worlds
-
Pope's 'Jubilee of Youth' ends with mass for 1 million pilgrims
-
Pope's 'Jubilee of Youth' ends with Rome mass for 1 million pilgrims
-
Israel PM says in 'profound shock' over hostage videos
-
Pope's 'Jubilee of Youth' closes with huge Rome mass
-
Citroen 2CV lovers gather in Slovenia to take the slow road
-
Assange joins pro-Palestinian protest on Sydney Harbour Bridge
-
All Blacks scrum-half Roigard out of Argentina Tests
-
'Struggling' Marchand targets second gold at swimming worlds
-
Last-ball hero Holder lifts West Indies over Pakistan in T20
-
Chaos, gangs, gunfire: Gaza aid fails to reach most needy
-
Top seed Zverev, defending champ Popyrin book ATP Toronto quarter-final
-
Filmmakers try to cash in on India-Pakistan battle
-
Rain suspends MLB Speedway Classic until Sunday
-
Lions' Sheehan cited for foul play in third Wallabies Test
-
Farrell content despite Australia denying Lions whitewash
-
Messi exits early with injury in Miami's Leagues Cup win
-
OPEC+ slated to increase oil output in bid to regain market share
-
Peace offering? Donald Trump's Nobel obsession
-
Canadian teen Mboko stuns top-seeded Gauff in Montreal
-
Messi exits with injury in 11th minute of Leagues Cup match
-
Trans non-binary runner Hiltz slams 'slippery slope' gene tests
-
McLaughlin-Levrone, Russell book World Championship berths at US trials
-
Rybakina outlasts Yastremska to reach WTA Montreal quarter-finals
-
Young seizes five-stroke lead at PGA Wyndham Championship
-
Rescuers recover body of trapped worker at Chile copper mine
-
Patrick Star and 'Drag Queen' crab: underwater robot live stream captivates Argentines
-
McLaughlin-Levrone wins 400m to seal World Championship berth
-
Khachanov downs Ruud to book ATP Toronto clash with Michelsen
-
Young Catholics give rock star welcome to Pope Leo at vigil
NYSE - LSE
| RBGPF | 0% | 74.94 | $ | |
| CMSD | 0.34% | 23.35 | $ | |
| CMSC | 0.09% | 22.87 | $ | |
| SCU | 0% | 12.72 | $ | |
| SCS | -1.47% | 10.18 | $ | |
| NGG | 1.99% | 71.82 | $ | |
| BTI | 1.23% | 54.35 | $ | |
| GSK | 1.09% | 37.56 | $ | |
| RIO | -0.2% | 59.65 | $ | |
| RELX | -0.58% | 51.59 | $ | |
| RYCEF | 0.07% | 14.19 | $ | |
| VOD | 1.37% | 10.96 | $ | |
| JRI | -0.23% | 13.1 | $ | |
| BP | -1.26% | 31.75 | $ | |
| BCC | -0.55% | 83.35 | $ | |
| AZN | 1.16% | 73.95 | $ | |
| BCE | 1.02% | 23.57 | $ |
Sony launches PC gaming gear, expanding beyond PlayStation
Japan's Sony is launching a new brand that will offer PC gaming gear, the company announced Wednesday, as it aims to expand beyond its flagship PlayStation console.
The move comes as Sony looks to compete for a share of the gaming peripherals market, valued at $3.88 billion globally in 2019 according to Grand View Research.
The first offerings from the new Inzone brand, targeted primarily at PC gamers, will be three wireless headsets and two monitors, the priciest of which will retail for a suggested $899.99 in the United States.
"The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment," said Yukihiro Kitajima, head of Sony's game business and marketing office, in a statement.
Sony is a relative latecomer to the segment, with rival Microsoft already well established in computers and peripherals.
The timing may be linked to production issues faced by Sony and other console manufacturers, who are struggling to meet demand because of pandemic-led supply chain issues and a global chip shortage.
"Considering the short supply of PS5 (PlayStation 5) and soaring game development costs, the PC gaming market is becoming critical for Sony in order to show stable profit to investors," Hideki Yasuda, an analyst at Toyo Securities, told Bloomberg.
Y.Zaher--SF-PST
