TikTok makes AI driven ad tool available globally / Photo: Kiran RIDLEY - AFP
-
Padikkal, Gill half-centuries take India to 187-3 at tea
-
Zelensky rejects wartime elections, says would 'split' Ukraine
-
Cummins hails 'sharp' Australia as they get back to winning ways
-
'Keep up the spirit': Indonesian teenage 'Superman' joins wildfire fight
-
Bangladesh eye more Australia Tests to hit next level
-
Starc bags 10 as Australia thrash Bangladesh in second Test
-
Thousands expected at Sweden climate demo as election looms
-
Starc heroics see Australia thrash Bangladesh in second Test
-
Starc heroics put Australia on brink of victory over Bangladesh
-
Pegula dethrones Swiatek to book Cincy final against Gauff
-
Austrian mountain town finds niche in AI boom
-
South Korean survivor fights for workplace harassment 'justice'
-
Messi scores but Miami slump continues with loss to Toronto
-
Starc strikes as Bangladesh struggle to stay alive in 2nd Test
-
Sydney marathon unveils medal with wrong stadium
-
Prince Harry: royal misfit making unlikely UK return
-
Macron hosts Saudi's MBS for visit ranging from esports to Mideast
-
Blowing in the wind, humble balloon gets green makeover
-
Australia in control with 146-run first innings lead over Bangladesh
-
Pegula dethrones Swiatek to reach Cincinnati final
-
World No. 3 Pegula beats defending champ Swiatek to reach Cincy final
-
IndyCars zip among iconic Washington landmarks ahead of Freedom 250
-
Wyndham Clark surges clear at BMW Championship
-
Real Madrid snatch late win at Espanyol on Mourinho's return
-
Maresca says Man City must fill Rodri void after Barca switch
-
Real Madrid beat Espanyol in Mourinho's first game on return
-
Canada retaliates as trade war with US escalates
-
Olise helps Bayern past Dortmund in German Supercup
-
Fils dominates Cobolli to book Cincinnati final
-
Coach Rennie hails clinical All Blacks after Springboks Test win
-
Spurs lacked fight in dismal defeat at Brentford says De Zerbi
-
Charlton deliver blow to 'under pressure' Hammers boss Nuno
-
Inter thrash Monza to launch Serie A title defence
-
Carrick keeps calm despite Man Utd misery, big-spending Spurs crushed
-
Shambolic Spurs battered by Brentford
-
Canada's Carney stands up to Trump, despite risks
-
Pogacar wins Vuelta a Espana opening stage
-
Lens hammer Auxerre thanks to Thauvin penalty double
-
Clinical New Zealand shock wasteful South Africa in first Test
-
No singles for Serena, but she joins Alcaraz for US Open
-
Canada hits back with new tariffs after trade talks with US fail
-
Joao Pedro extends Chelsea stay with new long-term deal
-
Swedish police identify 17-year-old girl as victim in school sword attack
-
Yamaguchi to face An in hunt for fourth badminton world crown
-
Carrick keeps calm despite Man Utd misery, Sage beaten in first game as Palace boss
-
Norris clinches pole for Dutch GP
-
France to deliver interceptor missiles to Ukraine after new Russian strikes
-
Norris clinches pole for Dutch Grand Prix
-
Serena Williams and Alcaraz unite in US Open mixed doubles
-
Pope Leo calls for courage in Rimini visit after stop in tiny San Marino
TikTok makes AI driven ad tool available globally
TikTok on Thursday began letting all marketers on its platform use an artificial intelligence-powered tool for generating marketing clips, becoming the latest platform to let advertisers tap into the technology.
The news came with word that Getty Images will make its stockpile of pictures and video available to TikTok's AI‑powered video generation tool -- called Symphony Creative Studio.
Brands will be able to use Getty's licensed images and videos to create AI-generated ads, including marketing messages featuring characters resembling real people, according to the companies.
Getty and TikTok did not disclose financial terms of the deal.
The Getty Images integration is part of an expansion of TikTok tools for advertisers and content creators, according to the Chinese-owned app.
"We aim to empower advertisers and help them connect with their communities with the power of generative AI," TikTok head of creative product monetization Andy Yang said in a joint release.
AI-driven tools with the potential to help make money have been eagerly sought since generative AI caught the world's attention with OpenAI's release of ChatGPT in late 2022.
The technology can produce videos, pictures or written works quickly based on demands expressed in everyday language.
Questions have arisen, however, regarding how companies investing billions of dollars in AI will profit from it.
Last month, online advertising titans Amazon, Google, and Facebook-parent Meta launched tools putting AI to work helping create ads for their platforms.
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high‑quality content to convey these stories effectively to audiences has never been greater," Getty Images senior vice president of global strategic partnerships Peter Orlowsky said in the joint release.
Generative AI models trained on images, articles and other data found online have elated some users, while arousing ire in authors, artists and others who believe their creations are being absorbed without them being asked or compensated.
Publications such as the New York Times have filed lawsuits to defend their content, while some news organizations have opted to make licensing deals.
G.AbuHamad--SF-PST
